Mapping Personalization Plans: Integrating Your Marketing Stack

Marketing technology has never evolved faster—and personalization has emerged as a central strategy for engagement. Businesses large and small are pivoting toward tools that tailor content to individual behavior, preferences, and data signals. But implementing these systems isn’t just a matter of buying the right software. It’s about stitching new intelligence into the bones of your existing ecosystem, which demands a thoughtful, coordinated plan. Without that, the integration often ends up in limbo,