Crazy Days 2026!

Get ready for an unforgettable shopping experience and a weekend of fun at New Ulm Crazy Days! From July 24th to July 26th, immerse yourself in the excitement of this annual event, featuring incredible deals from our beloved local businesses.

Shop the deals! July 24-26
During Crazy Days, the streets of New Ulm will come alive with a vibrant atmosphere as businesses have sidewalk sales and open their doors to offer exclusive discounts and promotions. Whether you're searching for stylish clothing, unique gifts, home decor, or delicious treats, you'll find it all and more during this special event.  (Participating sales/specials will vary by retailer / opening times will vary - see individual stores for hours). Downtown shops are encouraged to have sidewalk sales but remember that retailers ALL OVER town will have sales and discounts, Friday through Sunday. Check with your favorite store to see what they are planning!

Downtown Polka Palooza - Fri 3:30 - 11pm // Sat 12 - 11pm
Join us for the second annual Downtown Polka Palooza - a lively celebration of music, dancing, and community. Enjoy live bands on Friday & Saturday. More Information Here

Growing Forward - Mobile Green Space - Fri 3 pm - Sat 11pm
Experience the vibrant transformation of Downtown New Ulm as it comes alive as a dynamic mobile green space! Everyone is invited to enjoy live music, savor food from local restaurants and food trucks, and engage in activities scheduled throughout the day. Join us for some community fun and entertainment! Learn more about the Growing Forward project here!

Mini-Marktstrasse Indoors! - Saturday, 9am - 1pm
The annual Marktstrasse will be indoors this year! Visit the hand-crafted artisan vendor show indoors at Benny's / NU Franklin, 126 N Minnesota St.

Ping Pong Ball Drop - Saturday, 9am
Saturday, July 25th is the famous Ping Pong Ball Drop @ 9:00 a.m.!  Ping Pong Balls (with labeled discounts + chance to win Chamber $) will be dropped from Gallery 512 Boutique (20 N Minnesota St) in Downtown New Ulm - 40 ping pong balls will have $5 Chamber Dollar, and 2 lucky winners will grab a ping pong ball worth $50 Chamber Dollars!!
Businesses interested in participating? Email chamber@newulm.com

Thank you to our participating businesses!

• Gallery 512 Boutique
• A to Zinnia Floral & Gift
• Sweet Haven Tonics
• Sota Street Studio
• Schell's Brewery
• State Street Theater
• Lykke Books
• Treasure Haus
• New Ulm's Own
• New Ulm Area Chamber of Commerce
• New Ulm Farmers Market
• NUBRA
• Shoe Sensation

Craft & Vendor Show - Saturday, 9am-2pm
Crafters & Vendors in the City Hall Parking Lot - More Details Here

Food Trucks! Fri & Sat
While you explore the fantastic bargains offered by local businesses, take a break to refuel at the delicious food vendors* scattered throughout the event (many restaurants are also located in the downtown area and throughout town). 

Friday 4 - 11 PM:
- *Legacy BBQ
- *Simply Made Right
- *Sleepy Bison Grill
- Northern Lights Lemonade

Saturday 9 AM - 11 PM: 
- *Legacy BBQ
- *Sleepy Bison Grill
- Tacos La Catrina LLC
- Northern Lights Lemonade

*Chamber Members

Want to help with this amazing event? Click here and sign up for volunteer opportunities!

Check out the Community Calendar for more events and activities happening all around town during Crazy Days! 

New Ulm Crazy Days is the perfect opportunity to support the local economy, discover hidden treasures, and create lasting memories with your family. So mark your calendars for July 24th to July 26th and join us in New Ulm for this extraordinary event. Experience the thrill of finding incredible deals while enjoying a weekend of community spirit. Don't miss out on the excitement of Crazy Days!

Friday Map:
will be uploaded closer to the event date

Saturday Map:
will be uploaded closer to the event date